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Does an Online CRM System Suit a Small Business?

In today’s world, the internet is the place to be. Seamless connectivity, social apps, and e-commerce have transferred many activities from the physical world to the virtual world.

The internet has grown to become an outstanding place to communicate with friends and even conduct business. So, why shouldn’t your business hook on to this wonderful and amazing marketplace that knows no distance barriers or cultural barriers? Experts say that we have just scratched the surface of the potential of the internet. If you are in business, an excellent way to harness this potential is through online Customer Relations Management (CRM) solutions.

But is an online CRM software system the solution right for your business? Is it suitable for a small business? Here’s what you can consider.


Online CRM solutions in Singapore have debunked the long-standing myth that installation of a CRM system is a tedious and complex exercise. Because they are based on the internet, installation is often hassle-free, requires little equipment and infrastructural changes. All you’ll need is an internet connection, sign up and log in and you are online.


You don’t have to purchase a complicated server, other than perhaps the one for your local office network, to sustain the CRM. Also, you don’t have to hire an IT person or do any software updates. Online CRM solutions take the technical aspects of IT away from the business leaving you to focus on your core areas of operation.

In the same light, you won’t have to worry about upgrades, data migrations or complicated installations.


Since online CRMs are web-based, you don’t have to be in the office to get access to the online CRM solution. Also, you don’t have to be with a designated device to access the online CRM. You can access anywhere, whether at the office, at home, on a train or even when travelling. Moreover, since you can use multiple devices to access, you have the freedom to amend or update crucial information about your business even when you are on the move.


Confidentiality of your clients’ information is crucial, whether it is a large corporation or a small business. Many people are wary of using online CRM solutions because of this. However, such fears have been proven time and again as baseless. Online CRM solution vendors know the sensitivity of customer information and often provide better security than what a lot of small and medium companies would afford in an offline CRM solution.

Finally, the Cost

There’s little doubt that an online CRM solution is crucial for any business in today’s world. Previous beliefs that online CRM solutions are demanding (regarding maintenance and infrastructure) for small and upcoming businesses have so far been quashed. With improving technology and lower costs of internet access, the business need not have any unique infrastructure to sustain a high-speed and reliable internet connection.

It’s easy to access a reliable broadband internet connection that sustains live updates and is easy to navigate at an affordable cost. The chances are that; you’ll not find it hard to justify the cost considering the benefits.

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