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How to Pick out the Best CRM Software for your Startup
June 10, 2020

How to Select the Appropriate CRM Software for Your Business

The CRM rush in Singapore is almost at its peak. Business leaders realise the importance of online CRM software systems in a business. The benefits of a CRM software are not just enjoyed by large companies, but also small and medium enterprises which use CRM solutions to free up resources and enable management to focus on delivering the customer needs more efficiently.

Most CRM software applications are available for sale. However, there are some, especially web-based CRM solutions that come at a meagre cost or have a free package.

For many start-ups, free CRM software is like a gift from heaven. However, you have to pick out the most appropriate software that’ll meet your needs. Here’s how you can do that.

Choose a Free CRM Software that is Customisable

There is no point in choosing a CRM software system that is not customisable to meet your business needs. Although it is a free CRM software, and its supposed to enable you to make smarter decisions and make resources more efficient as well as improve client service, a non-customizable free CRM software you’d end up being a frustration.

It would frustrate management in retrieving the correct information, waste resources concerning time spent on generating specific reports and drain the energy from your staff. So, choose a free CRM software that is customisable and check out reviews from peer entrepreneurs.

Choose a Free CRM Software That is Scalable and Flexible

Another feature of free CRM software is scalability. Most vendors who purport to offer free CRM software in Singapore, often offer only basic versions with limited usage. Whenever users want to expand and include other functions, they freebie ends.

Be that as it may, you ought to check out how scalable the software is. Typically, you’ll do this because you want to expand at your own pace and not get entangled with numerous agreements and long-term contracts that keep you at the primary user levels.

Ensure first that the free CRM software comes with features relevant to your business and that if you need to apply new features, scaling is not a tedious, overly expensive affair.

Look Out for Hidden Costs

Closely linked to the point above is the cost element. The reason why you are looking for a free CRM Software is so that you can minimise on the costs for your business. Therefore, you need to be extra vigilant of the fine print. You don’t want to be lumped up with charges that are beyond your ability or the capacity of your start-up. Also, you don’t want to be stuck in lengthy contracts that can only be broken on payment of hefty fees.

Look for the Free CRM Software That Comes with Most Support

Granted, it is a free CRM software. However, you can still check for support features.

Does the vendor offer some form of training? Do they have other support features? In most cases, free CRM Software vendors in Singapore use the “free-product” hook to reel you in. But, you can use the opportunity to check out their reviews and how well they support their existing clients. You may have a basic and free package for now, but you still deserve decent support from your free CRM software provider.

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